July 28, 2009

Windsor, CA – Social media is the latest buzz, and yet for PS I Love you – as new as this social-type of network is – this still seems like a long time coming, because PSILY has been playing with it for a few years now. With the advent of Web 2.0, the process of driving change on the Internet to a more user friendly version as the second generation of web development and web design, it seemed that PS I Love You needed to act immediately, once the technology was released. To do this properly, however, took a few years of actually working the system.

Web 2.0 is characterized as facilitating communication, information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. Given these features, the benefits for members to manage their own content on a Petite Sirah community-based Website are simply a win-win process.

As with all non-profit groups, volunteers are critical to the success of any group. Without having
a strong neighborhood membership from which to pull (members are based all over the states of
California, Oregon (Spangler Vineyards), and Washington (Masset Winery), much of the workload and volunteerism have fallen on a few very, strong shoulders. Realizing that the commitment to spending copious volunteer hours uploading new files to a Website could be as easy as handing it off to each brand to do for itself, this Website (petitesirah.ning.com) was born. Now, the challenge is to teach each brand not adept in social media how to best utilize this type of community for its own benefit. This will take less time, though, than having to update code for each winery as the need arises.

This doesn’t replace the PSILY Website. It simply is a new feature to the existing site.

As soon as the word was put out that there was a social media network, some early adopters joined the community. This immediate reaction just proved how long the members of PS I Love You have been ready, willing, and able to manage their own content. The vehicle for doing that is this new Website. The following early adopters, including the consumer portion of this group ~ referred to as grouPieS ~ have begun the PS Community site’s activities and news:

Clayhouse Wines
EOS
GrapeCrafter
Hardy Wallace (grouPieS)
Honey Airborne (grouPieS)
Judds Hill
Lanza Vineyards
Laurin Beckhusen (grouPieS)
Lava Cap
Line 39
Lowell Jacobson (grouPieS)
Miro Cellars
Mounts Cellars
Parducci Wine Cellars
Ridge
Robert Biale
Stags Leap
Suisun Valley GGA
Vezer Family Vineyard
Vina Robles
Wooden Valley Winery

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Dr. Carole Meredith explains Petite Sirah:

1. The grape variety known as "Petite Sirah" in California is indeed the same as the French variety Durif.

They are simply two names for the same grape. We confirmed this around 1997, by comparing the DNA profile of California Petite Sirah with an authentic sample of Durif from the French national variety collection.

Some of the Petite Sirah vineyards in California are very old and, typical of old vineyards, contain some oddball vines of other varieties. Thus not 100 percent of the vines are always Petite Sirah, just as not 100 percent of the vines in an old Zinfandel vineyard are Zinfandel. There may be a few vines of other varieties mixed in; e.g., Carignane, Grenache, Barbera, Alicante, etc. This kind of "field blend" exists in most old vineyards all over the world, whether it's a Petite Sirah vineyard in California or a Grenache vineyard in southern France.

2. Petite Sirah is related to the true Syrah of the Rhone Valley.

Syrah is the father of Petite Sirah. Petite Sirah (aka Durif) arose as a seedling around 1880, in the experimental vineyard of Dr. Durif in southern France. The seed that became Durif was the result of a cross-pollination between an old French grape called Peloursin and Syrah. Thus Petite Sirah shares half of its DNA with Syrah. We discovered this in 1998, by using DNA paternity analysis methods just like those used with humans.

Carole Meredith
Professor Emerita Department of Viticulture and Enology
University of California
 
P.S. I love you
P.O. BOX 1505, Windsor CA, 95492
TEL: (707) 620-0788 FAX: (707) 838-9159
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